Fabric. — Private Teardown

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SAMPLE — ILLUSTRATIVE BROKERAGE · THE FORMAT IS THE REAL THING

Subject (sample): “Riverbend Realty Group” — a fictional 14-agent team, ~$118M / 260 sides, Greater Cincinnati. Top competitor benchmark (sample): the highest-volume team in its primary market area. In a real teardown, your brokerage and your named top competitor replace these, and every score below is measured live.

Scorecard — you vs. your top competitor

Category	Sample Team	Top Competitor	What we saw
Homepage clarity	4/10	8/10	Homepage leads with the brokerage's history, not the client's result. No clear next step above the fold. Competitor states its promise and proof in one screen.
Listing presentation	5/10	9/10	Sampled 6 active listings: portal-only presentation, no dedicated listing pages, copy under 60 words on 4 of 6. Competitor runs dedicated pages with full copy and launch posts.
Speed-to-lead	3/10	8/10	Test inquiry submitted via the team website on a weekday morning: first human response at 5 hrs 40 mins; no automated first touch. Competitor's test inquiry was touched in under 2 minutes.
Agent pages	4/10	7/10	9 of 14 agents have no photo or a phone photo; bios are one line; no reviews surfaced. Top producers look interchangeable with new licensees.
Database & nurture	2/10	7/10	No visible nurture program; social cadence is sporadic (2 posts in 60 days). A database of this size, untouched, is the single largest leak found.
Recruiting presence	3/10	8/10	No recruiting page. A producing agent researching this team finds nothing that answers “why here?” Competitor runs a dedicated page plus monthly agent spotlights.

The three leaks that cost the most

Speed-to-lead (5 hrs 40 mins in our test). At a $400K average sale, one side is $10,000–$12,000 GCI. Every inquiry answered hours late is a coin flip you didn't have to take.
The silent database. A team at this volume typically holds several thousand past clients and sphere contacts. With no reactivation system, that inventory compounds for competitors instead.
Looking smaller than you are. $118M of production presented like a boutique startup costs listings at the kitchen table and recruits before the first conversation.

First 14 days — the fix list (what the 14-Day Proof Sprint would do)

Days 1–3: Homepage + team leader page reimagined around the real promise and proof — nothing ripped out; profiles (Google, Zillow, social) aligned.
Days 4–7: Agent pages reimagined for all producers; Listing Launch Kit live — page, copy, social, email per listing. Checkpoint 1 (20 min, Day 7).
Days 8–11: Quality Scorer wired — every inquiry scored on fit, intent, recency, engagement and completeness, ranked, enriched and routed to the right agent; the database groomed, enriched and segmented.
Days 12–14: Recruiting page live; first nurture email and content cadence running. Checkpoint 2 (20 min, Day 14) — Proof live, nothing broken.

Verdict (sample): Strong production, weak orchestration. The production has already been earned — the presentation and follow-up systems haven't caught up. That's the cheapest kind of gap to close, and the fastest to pay back: one accelerated closing ($10–12K GCI) covers roughly three months of Proven ($3,450/mo).

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SAMPLE DOCUMENT — “Riverbend Realty Group” and its competitor are illustrative; scores and timings demonstrate the teardown format only. A real teardown is produced from live measurement of your brokerage within 48 hours of your fit call. · Fabric · pros.signalsbyspii.com · pros.stevepeeleii.com · Print this page (Print → Save as PDF) to keep a copy.